Privacy Policy

1. Introduction

Welcome to Redifund ("we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website (www.redifund.com), use our client portal, or apply for business financing through our platform.

Important Note: Redifund is a software/platform company and business financing broker, not a direct financial lender. We facilitate connections between businesses seeking financing and our network of lending partners.

2. Information We Collect

We collect information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and services, when you participate in activities on the Website, or otherwise when you contact us. The personal information that we collect depends on the context of your interactions with us and the Website.

• Personal Data: First and last name, email address, postal address, phone number, and other similar contact data.
• Financial Data: Business revenue, bank statements, tax identification numbers, social security numbers (for credit pulls and guarantees), existing loan balances, and business details necessary for financing applications.
• Derivative Data: Information our servers automatically collect when you access the Website, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Website.
• Data from Third Parties: We may obtain information about you from other sources, such as credit bureaus, financial institutions, and public databases, particularly in the context of processing a financing application.

3. How We Use Your Information

We use personal information collected via our Website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.

• To process your financing applications and connect you with potential lending partners.
• To manage your account and provide you with related customer service.
• To improve our platform, products, and services.
• To prevent fraud, monitor for security incidents, and protect our platform.
• To communicate with you about your applications, services, and promotional offers.

4. Third-Party Sharing

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• Lending Partners & Financial Institutions: Because Redifund is a broker and not a direct lender, it is essential that we share your application data, including personal and financial information, with our network of prospective lenders to secure the financing you request.
• Service Providers: We may share your information with third parties that perform services for us or on our behalf, including data analysis, email delivery, hosting services, customer service, and secure document storage.
• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
• Business Partners & Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy.

5. Cookies and Tracking Technologies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Website to help customize the Website and improve your experience. When you access the Website, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Website.

6. Data Security

We use administrative, technical, and physical security measures to help protect your personal information, including SSL encryption and secure document storage. While we have taken reasonable industry-standard steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

7. Data Retention

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it.

8. Children's Privacy

We do not knowingly solicit information from or market to children under the age of 13. If we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible.

9. California Privacy Rights (CCPA)

If you are a resident of California, you are granted specific rights regarding access to your personal information under the California Consumer Privacy Act (CCPA). These include:

• Right to Know: You may request information about the categories and specific pieces of personal data we have collected about you.
• Right to Delete: You may request the deletion of your personal data, subject to certain exceptions.
• Right to Opt-Out: You have the right to opt-out of the sale of your personal data to third parties. (Note: Sharing with lending partners for the purpose of fulfilling your application request is considered a necessary business purpose).
• Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

11. Contact Us

If you have questions or comments about this Privacy Policy, you may contact us using the details below: